Personal details
Full name: Sam Sholli
Date of birth: 8th February 1994
Qualifications
UEFA B License (Football Association of Wales) – issued July 2026
Level 3 Performance Analysis In Football (Professional Football Scouts Association) – issued April 2025
Experience
2018-2019 – Old Woodhouseians FC 🏴
o Player/Coach – 8 months (August 2018-May 2019)
2020-2022 – Isledon Wolves FC 🏴
o Coach – 2 years (August 2020-July 2022)
2023 – AFC Leyton 🏴
o Reserves Head Coach – 5 months (April 2023-August 2023)
2022-2023 – Camden Town WFC 🏴
o Reserves Assistant Coach – 3 months (July 2023-September 2023)
o 4th Team Coach – 9 months (November 2022-July 2023)
o First Team Assistant Coach – 4 months (March 2023-June 2023)
2024 – London Seaward FC 🏴
o Reserves Assistant Coach – 5 months (January 2024-May 2024)
2023-2024 – Sport London E Benfica 🏴 🏆 ⬆️
o Women’s First Team Head of Player Recruitment – 2 months (May 2024-June 2024)
o Women’s First Team Lead Video Analyst – 5 months (February 2024-June 2024)
o Women’s First Team Assistant Coach – 10 months (September 2023-June 2024)
2024 – Comets WFC 🏴
o Head Coach – 2 months (September 2024-October 2024)
2023 – 2024 – Beyond the Ball 🏴
o Coach – 1 year, 7 months (April 2023-October 2024)
2024-2025 – Barts and The London School of Medicine and Dentistry WFC 🏴 ⬆️
o Women’s Football Head Coach – 1 year, 1 month (October 2024-October 2025)
2024 – 2026 – Hamilton Academical WFC 🏴 🏆 ⬆️
o Women’s First Team Performance Analyst – 1 year, 9 months (October 2024-June 2026)
2025 – 2026 – FC Schalke 04 Frauen 🇩🇪 🏆 🏆 🏆 ⬆️ 🔑
o Women’s First Team Performance Analyst – 1 year, 2 months (June 2025-July 2026)
Short-term analysis roles
Slavia Prague Women’s First Team Opposition Analyst – April 2025 🇨🇿 🏆 🏆 🔑
Honours and achievements
Manager or Head Coach
Barts and The London School of Medicine and Dentistry WFC
o ⬆️ Promotion to LUSL Women’s Competitive Division 1 – 2024/25
Analyst and/or Coach
Sport London E Benfica
o 🏆 London & South East Regional Women’s Division 1 North winners – 2023/24
o ⬆️ Promotion to London & South East Regional Women’s Premier Division (Tier 5) – 2023/24
Hamilton Academical WFC
o 🏆 Scottish Women’s Premier League 2 winners – 2024/25
o ⬆️ Promotion to Scottish Women’s Premier League (Tier 1) – 2024/25
FC Schalke 04 Frauen
o 🏆 Frauen-Westfalenliga winners (Finished 1/13) – 2025/26
o 🏆 Frauen-Westfalenpokal winners- 2025/26
o 🏆 Frauen-Kreispokal winners – 2025/26
o ⬆️ Promotion to Frauen-Regionalliga West (Tier 3) – 2025/26
o 🔑 Qualification for DFB-Pokal Frauen for first time in club history – 2025/26
Women’s football competitions I’ve been involved in
o Frauen-Westfalenliga – 2025/26 (🏆 ⬆️ 🔑 1/13) 🇩🇪
o Frauen-Westfalenpokal – 2025/26 (🏆) 🇩🇪
o Frauen-Kreispokal – 2025/26 (🏆) 🇩🇪
o Scottish Women’s Premier League – 2025/26 (⬇️ 10/10) 🏴
o Scottish Women’s Premier League 2 – 2024/25 (🏆 ⬆️ 1/8) 🏴
o Women’s Scottish Cup – 2024/25 (4R), 2025/26 (3R) 🏴
o Scottish Women’s Premier League Cup – 2025/26 (2R) 🏴
o London Universities Sports Leagues Women’s Football Competitive Division 1 – 2025/26 (DNF) 🏴
o London Universities Sports Leagues Women’s Football Intermediate Division 1 – 2024/25 (⬆️ 2/5) 🏴
o Women’s FA Cup – 2023/24 (3QR), 2024/25 (Reached1R) 🏴
o London & South East Regional Women’s Division 1 North – 2023/24 (🏆 ⬆️ 1/11) 🏴
o London & South East Regional Women’s Football League Trophy – 2023/24 (2R) 🏴
o Capital Women’s Intermediate Cup – 2023/24 (3R) 🏴
o FA Women’s National League Reserve South East & Central Division – 2023/24 (5/10) 🏴
o Greater London Women’s Football League – 2022/23 (7/9), 2024/25 (DNF) 🏴
