Personal details
Full name: Sam Sholli
Date of birth: 8th February 1994
Qualifications
UEFA B License (Football Association of Wales) โ issued July 2026
Level 3 Performance Analysis In Football (Professional Football Scouts Association) โ issued April 2025
Experience
2018-2019 – Old Woodhouseians FC ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o Player/Coach โ 8 months (August 2018-May 2019)
2020-2022 – Isledon Wolves FC ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o Coach โ 2 years (August 2020-July 2022)
2023 – AFC Leyton ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o Reserves Head Coach โ 5 months (April 2023-August 2023)
2022-2023 – Camden Town WFC ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o Reserves Assistant Coach โ 3 months (July 2023-September 2023)
o 4th Team Coach โ 9 months (November 2022-July 2023)
o First Team Assistant Coach โ 4 months (March 2023-June 2023)
2024 – London Seaward FC ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o Reserves Assistant Coach โ 5 months (January 2024-May 2024)
2023-2024 – Sport London E Benfica ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ ๐ โฌ๏ธ
o Womenโs First Team Head of Player Recruitment โ 2 months (May 2024-June 2024)
o Womenโs First Team Lead Video Analyst – 5 months (February 2024-June 2024)
o Womenโs First Team Assistant Coach โ 10 months (September 2023-June 2024)
2024 – Comets WFC ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o Head Coach โ 2 months (September 2024-October 2024)
2023 – 2024 – Beyond the Ball ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o Coach – 1 year, 7 months (April 2023-October 2024)
2024-2025 – Barts and The London School of Medicine and Dentistry WFC ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ โฌ๏ธ
o Womenโs Football Head Coach โ 1 year, 1 month (October 2024-October 2025)
2024 – 2026 – Hamilton Academical WFC ๐ด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ ๐ โฌ๏ธ
o Womenโs First Team Performance Analyst โ 1 year, 9 months (October 2024-June 2026)
2025 – 2026 – FC Schalke 04 Frauen ๐ฉ๐ช ๐ ๐ ๐ โฌ๏ธ ๐
o Womenโs First Team Performance Analyst โ 1 year, 2 months (June 2025-July 2026)
2026 – Present – King’s College London WFC ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o Head Coach – (September 2026-Present)
Short-term analysis roles
Slavia Prague Womenโs First Team Opposition Analyst โ April 2025 ๐จ๐ฟ ๐ ๐ ๐
Honours and achievements
Manager or Head Coach
Barts and The London School of Medicine and Dentistry WFC
o โฌ๏ธ Promotion to LUSL Womenโs Competitive Division 1 – 2024/25
Analyst and/or Coach
Sport London E Benfica
o ๐ London & South East Regional Women’s Division 1 North winners – 2023/24
o โฌ๏ธ Promotion to London & South East Regional Women’s Premier Division (Tier 5) – 2023/24
Hamilton Academical WFC
o ๐ Scottish Womenโs Premier League 2 winners – 2024/25
o โฌ๏ธ Promotion to Scottish Womenโs Premier League (Tier 1) – 2024/25
FC Schalke 04 Frauen
o ๐ Frauen-Westfalenliga winners (Finished 1/13) – 2025/26
o ๐ Frauen-Westfalenpokal winners- 2025/26
o ๐ Frauen-Kreispokal winners – 2025/26
o โฌ๏ธ Promotion to Frauen-Regionalliga West (Tier 3) – 2025/26
o ๐ Qualification for DFB-Pokal Frauen for first time in club history – 2025/26
Women’s football competitions I’ve been involved in
o Frauen-Westfalenliga – 2025/26 (๐ โฌ๏ธ ๐ 1/13) ๐ฉ๐ช
o Frauen-Westfalenpokal – 2025/26 (๐) ๐ฉ๐ช
o Frauen-Kreispokal – 2025/26 (๐) ๐ฉ๐ช
o Scottish Women’s Premier League – 2025/26 (โฌ๏ธ 10/10) ๐ด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ
o Scottish Women’s Premier League 2 – 2024/25 (๐ โฌ๏ธ 1/8) ๐ด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ
o Women’s Scottish Cup – 2024/25 (4R), 2025/26 (3R) ๐ด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ
o Scottish Women’s Premier League Cup – 2025/26 (2R) ๐ด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ
o London Universities Sports Leagues Women’s Football Competitive Division 1 – 2025/26 (DNF) ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o London Universities Sports Leagues Women’s Football Intermediate Division 1 – 2024/25 (โฌ๏ธ 2/5) ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o Women’s FA Cup – 2023/24 (3QR), 2024/25 (Reached1R) ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o London & South East Regional Women’s Division 1 North – 2023/24 (๐ โฌ๏ธ 1/11) ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o London & South East Regional Women’s Football League Trophy – 2023/24 (2R) ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o Capital Women’s Intermediate Cup – 2023/24 (3R) ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o FA Women’s National League Reserve South East & Central Division – 2023/24 (5/10) ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
o Greater London Women’s Football League – 2022/23 (7/9), 2024/25 (DNF) ๐ด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ
